• 留学生 : International Students
  • 教学楼 : Teaching Building
  • ad1 教师团队 : Teacher's Team
  • 出版教材 : Published Textbook
  • ad1 团队练习 : Team Work
  • 连续案例 : Continuing Case
    星巴克      : Starbucks
  • 国际交流 : International Conference

教师团队Teacher's Team

Of six teachers, one is supported by "Program for New Century Excellent Talents in University", and one is the Fulbright Visiting Research Scholar. This course won the honors of "National Excellent Course", "National Bilingual Teaching Model Course". 12 papers they published were cited by SCI, SSCI. They got three provincial prizes.                                                                         Chinese>>

课程描述Course Outline

The teaching mission is described as "foundation, practice, internationality, innovation". The teaching goal is identified as "international managerial talents with high quality". We strive for fostering students with the ability of self-learning, innovation, coordination and international communication.

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视频教学Course Video

Three teachers' Demo Videos and Full-Time Video in English are provided for students. Students are deeper in fun of self-learning via online video in free time.



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管理情景剧Scenario & Movie

Scenario (mini movie), composed and performed by teachers and students, comes from the cases in practice. The students are put in the real managerial position via online scenario. They gain knowledge and skills of managers, by analyzing management issues.

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案例模拟Case Study

The various teaching methods, such as Scenario, Continuing Cases, Audio Cases, Scenario Simulation, Games, Role-play and Debate, are introduced, which stimulate investigative and collaborative learning and foster comprehensive management skills of students.

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在线练习Online Exercise

Columns as Team-work Remark, Team-work Bank, Student's Analysis, Exercises Bank and Final Test, are available for students to stimulate students' self-learning. Students can understand the concepts and theories better, and cooperation spirit is improved via online learning.

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前沿动态Frontier Issue

This column aims to help students to catch the frontier issues and managerial development, since it is not enough for today's managers to understand the traditional management knowledge.


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辅助资源Resource

The columns, Reference, Important Journals Website, Famous Enterprises Website and National Course Resource, stimulate students' learning passion and extend their international vision, by which students can understand the latest achievement of managerial theory and practice.

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